The creative ways beauty pros are facing the pandemic

Joana Neves for The Washington Post Industry experts say they are noticing a shift in what people are buying during the pandemic. Consumers are stocking up on body lotions and scrubs; cleansers and serums, which are applied before moisturizers; and other skin-care basics, according to Poshly, which creates micro-targeted campaigns and surveys for beauty brands and organizations. “That’s really what’s moving the needle. And again, it’s in part in response to people having the […]

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