Lipstick under my mask: Beauty brands glam up to meet new consumer needs

Post the disruptions and no-touch norms due to Covid-19, beauty may be back in business but on its own terms. A car vrooms into New Delhi’s high-street Khan Market and stops at Colorbar ’s standalone store. The window pane rolls down and the lady in the car gestures at the shop attendant. “Can you give me Just Smoky Kajal, Moonlava Eyeshadow, I-Glide pencils, Zoom & Woosh maskara and Wow Brow Pencil, please!” she says […]


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