67 Shades of Skin: How Buttermilk Delivered Dior’s Most Inclusive Influencer Activation to Date

Buttermilk is a global influencer marketing agency with a specific focus on the beauty, food and wellness sectors. Buttermilk Agency was tasked with celebrating the launch of Dior’s Forever Foundation; a range with 67 unique foundation shades. Key campaign objectives The key campaign objectives were to drive global awareness and generate buzz around the new Dior Forever Foundation as well as showcase the wide range of shades available. It was important to celebrate the […]


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