Merz signs actress and lifestyle maven Paltrow as new face of aesthetic injection Xeomin

Merz’s new face for Xeomin frown-line injection treatment is celebrity Gwyneth Paltrow, who holds sway with women adopting aesthetics as self-care. (Merz) Merz Aesthetics has cast actress and entrepreneur Gwyneth Paltrow in a new role as global spokesperson for Xeomin. The 47-year-old Paltrow, a longtime user of the aesthetic treatment, debuts Thursday in Xeomin’s first global campaign. Merz chose her not only as a happy celebrity customer, but also as an authority on lifestyle […]

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