Minimal Effort, Maximum Effect: Personalizing Your Everyday Beauty Routine

Makeup can be a fun way to get creative with colors, shapes, and different looks, but for many women, a simple workaday makeup look is an everyday accessory. For an easy, quick routine, it helps to find the best beauty ROI—return on investment. But what is the routine with the best return on investment, the one or two elements that do the most to level-up your look? There is no single answer, because, of […]


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