Jamie Genevieve’s vegan make-up line VIEVE: Every single item tried and tested

VIEVE Fast forward to 2020 and the influencer-turned-entrepreneur has launched her debut make-up collection, VIEVE, which has received investment from the venture capitalist firm Venrex (the main investor in Charlotte Tilbury) . “I’ve wanted to create my own brand for nearly a decade, but the name VIEVE came to me just over two years ago,” 27-year-old Genevieve tells the Standard . “Since then we have been designing the brand and products pretty much full-time. […]


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