When it comes to food, don’t be fooled by appealing aesthetics

On the whole, study participants tended to consider ‘ugly’ food as less natural and nutritious than ‘pretty’ food, though there was no real difference. Image: IStock/grafvision via AFP Relaxnews. Food presentation may be important, but food advertising images, which play heavily on aesthetic techniques like symmetry and contrasting colors, can be misleading for consumers. As the holiday season approaches, food marketers are pulling out all the stops to present their festive fare. From succulent […]

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